When it comes to choosing the best promotional item and promotional product for your business, there are many factors that come into play. Today, we’ll take a closer look at some of the ways to choose the best promotional items for your business or company.
1. Figure Out Your Goals
Depending on your goals, that will determine much of how to approach promotional items and promotional giveaways. Are you interested in reaching a very high number of people quickly, or a more selected group?
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If it’s a high number of people, a more cost-effective universal item would be more appropriate than a higher priced item. On the other hand, if it’s a select group of clients, it would be more appropriate to order something with a higher price, but also offers much more value, such as electronic items.
2. Make Sure It’s Relevant to Your Target Audience and Customer’s.
This may seem like a no brainer, but it’s amazing how many business owners lose sight of this when it comes to promotional items and promotional giveaways for their business.
If you own a cleaning business, it would make sense to give away items related to cleaning. This way, they not only remember your brands name, but have an automatic association with the name and service
If you own an accounting business, you could give away notepads, calculators, or other items that are somewhat related to accounting.
3. Choose a Promotional Item in Season
Avoid giving away sunglasses in the winter when it’s rare they’ll be worn. Likewise, stainless steel tumbler’s would be great for the winter, as they can keep a hot drink warm. Other great promotional items for the winter would be mugs, beanies, and blankets. For the summertime, sunglasses, coolers, and beach items make excellent giveaways.
4. Make Sure the Items are of Quality
People will associate the quality of the items with the quality of your business. If the items are cheap, people will think your business is cheap. If the items are of high quality, people will associate your business with high quality.
I recall ordering custom pens from a major online manufacturer, and while the price was great, they ran out of ink within a few weeks. The next time around, I purchased from another company for a slightly higher price, but the pens had a significantly longer life span.
While it can be very tempting to choose whatever items have the lowest price, price isn’t always everything. While you shouldn’t pay a much higher number than the average cost, don’t pick an item just because it’s the best price. It’s best to have a balance between price and quality.