How To Build Brand Buzz at Trade Shows With Giveaways

It’s a new year with another lineup of trade shows probably already on your calendar. This is the year to try something new to promote your brand. Find a way to stand out among the lines of exhibitors at trade shows by creating buzz with your trade show giveaways.


Create buzz before the show starts.

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Pre-show mailing with branded products, like magnets, sticky notes or sticky phone cleaners can let attendees know to look for you at the trade show. Even if you are just sending a pre-show email, let attendees know where to find your booth and what they can expect as a freebie when they stop by.

Reflect your brand.

Choose branded giveaways that show attendees (your potential clients and customers) what your brand stands for: quality!

Be useful and unique.

You want attendees to use your giveaway so it must be useful. But you also want attendees to want your giveaway. That’s what creates the buzz around your table. Find a product that will have them telling their friends about it, and you will see your traffic multiple.

Choose long-lasting products.

Attendees should be able to take your product home and use it daily without it falling apart. This goes hand in hand with choosing a quality product to represent your brand.

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Connect with the audience.

Think about who you are attempting to connect with. Is it a health care crowd, a tech crowd, a room full of teachers? What would they find useful?


Trade show brand giveaways can be a breeze if you pick the right product for the right crowd. Good promo handouts are designed to create the buzz you want. A lot of companies offer free samples of these types of promo products so you can get a sense of the potential.

Good promo companies will offer you lightning fast responses when it comes to inquiries on pricing, bulk pricing, mock ups with your logo, samples of the product, and personal recommendations on what exact product might be a good fit for your company.

Be wary of companies that simply offer order fulfillment on the page without easy access to customer service. They want your money but don’t care about your deadlines as much.

With these tips and tricks you will be on your way to being a standout at your next trade show!

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