When opening a business, there is one critical thing to be purchased. Business cards. These allow someone to stand out in a crowd, as well as be easily contacted at a later date. The more attractive and well organized a business card, the more likely the client is actually to take a card and ultimately call back.
The Custom cards should include:
- The businesses custom logo
- Easy to read font, indicating:
- The business name
- Possible subtitle (this will inform the customer exactly what the business does)
- Contact name
- Physical Business Address (or just city if there is no actual business location)
- Phone number
- Email Address
Custom business cards can also come in many formats. Some are double sided, some are very colorful, some are simple, and the list goes on. A business card should be a representation of the firm, as this is what the customer will be taking with them. However, the design of the card should in no way shadow the actual contact information. This should be the focal point of the card.
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There are also many different qualities of business cards. There is thicker cardstock paper, embossed print, etc. A lot of these are not necessary, but as this is a very important part of selling a business, it wouldn’t do to have cheap looking cards.
Logos should also be something to consider. There are graphic designers who work in depth with making logos. However, this can be a costly service. If the business is profitable, or there is already a budget set aside for this, a professional logo is never a bad idea. If the firm is just starting out, or if the budget is very tight, there are websites that have sets of pre-designed business cards. These tend to have very generic patterns, and there is always the risk of one business having an almost identical card as another business.
There are often plenty of small firms that do various printing jobs. This option may be more costly. Again, it is a worthy investment (after doing extensive research on the company) if there is a budget for it. Otherwise much more cost-effective solutions can be found online. As previously mentioned, there are many websites online that help businesses find cheap and effective business cards. These are ordered straight from the site, and can be delivered right to the business.
The last, and most important thing to remember when getting custom business cards, is to ensure that all of the information is correct, and quickly read. Without this, clients are very unlikely, or unable, to contact the business.
So, when starting up a business, or just giving your existing business a bit of a facelift or rebranding, an effective and custom business card should be essential.